Headway Purpose in Practice campaign
Webby Honoree
Talent casting
GTM assets
Video direction
Script review
Humans of New York meets therapists. Our series of docu-style films spotlight therapists and their stories as the heroes. Each provider’s practice is a reflection of their identity, and their best practice mirrors their best self. Their story. Their identity. Their best practice.
Through their story we tell Headway's story, moving away from a tech company to an advocate for therapists.
This is their purpose in practice.
Creative director: Travis Weihermueller
Senior copywriter: Alex Frank
Art direction and design: Maty Ikeda
Director: Tal Vez Productions
Cinematographer: Ben Whatley
Editor: Ivete Lucas
Production agency: 41West
280+ assets across channels
70M impressions first month



