Headway brand identity
Guidelines
Brand design system
Art commissioning
Lifecycle
Paid social
Photoshoot
Video
Therapists often enter their profession as a calling to transform lives and help people. But running your own practice and accepting insurance, the very thing that lets them reach the most people, can feel like an entirely different job.
Headway is a tool for therapists to operate the backend of their practice. With this brand evolution we repositioned Headway as a partner helping them to build their best practice. To champion and support them, the therapists. A better mental health care system one practice, one provider, one person at a time.
Core brand team
Creative director: Travis Weihermueller
Senior copywriter: Alex Frank
Art direction and design: Maty Ikeda
Senior visual designer: Austin Kuo
Lead creative operations: Jaime Diehl
Initial brand explore team
Senior designer: Aaron Feng
Designer and design systems: Zoe Gatti
Photographer: Joe Perri
Artists: Sophie Treppendahl, Yukiko Noritake, Vincent, Taylor Simmons,
Didier Viodé
50+ photographic assets, 2 brand films, 30+ illustrations
Art direction for product launches
1000+ assets for paid social value prop testing framework
Creative drove 145% conversion lift across paid landing pages
