KY campaign and social assets
Photoshoot
Social design system
Intimacy exists both in and out of the bedroom. This campaign for K-Y explores intimacy through six facets of love: desire, arousal, comfort, lubrication, climax, and pleasure, capturing real people in real, unguarded moments rather than staged perfection.
We built the campaign and social media design around warmth and authenticity, pairing candid photography with a faceted 3D gem motif that visually echoes the many sides of love and connection. The result invites people to get closer, love deeper, and feel together with KY.
Creative Director: Jenny Anna Ung
Senior art director: Davianna Absera
Art director and designer: Maty Ikeda
Designer: Crystal Simone
Producer: Becca Solovy
Photographer: Evaan Kheraj
3d Design: The Mill
100+ photo assets, 3 day photoshoot
100+ Social assets delivered
